I’ve always wanted to provide a free-resource library to anyone visiting my site. And you know what? I just created one! But I realize now, it’s something I really should’ve done when I first started out.
So what is a free resource library? It’s a page on your website that visitors can access once they’ve signed up to be on your email list. Visitors receive free checklists, guides, and templates – really whatever you want to put in there.
I give away so much content for free which is great, but I’ve been missing out on growing my email list. Rookie mistake, I know. Although my list has grown over the first year in business, it hasn’t been at the rate I would like – until now. Since I implemented my free resource library (which is only accessible to those who sign up to be on my email list) my list is headed in the right direction.
So how can you increase your email list?
Set up your own FREE resource library. All you have to do is follow the steps below:
- Create a handful or two of content ready to go: PDFs, video, audio, etc.
- Set up an email list: Subscribe to an email marketing program such as MailChimp and create your first list. From there you will need to customize the signup form to match your business. Be sure to let the user know they are signing up to be on your list and to access your library
- Create a new private page on your website: You need a website for this one. Not only to promote your email list but also to grow your business online. You will put all of that content you created in step number one in your resource library. Once this is created, you can promote your email list and get people to sign up for it in exchange for providing them with the free content you created
When creating your content for your resource library make sure it’s what your target market wants and needs. Always keep your target market in mind. In fact, pick just one ideal customer and keep them in mind. Write your content as if you were going to give it to them personally. Seems crazy I know, but give it a try and you will be surprised at the results.